P1:
Facebook:
Purpose - Facebook
was founded in 2004 with a mission to give people the power to share and make
the world more open and connected. People use Facebook to stay connected with
their friends and family, to discover what is going on in the world and also to
share and express what matter to them.
"We are building Facebook to make the world more open and transparent, which we believe will create a greater understanding and connection."
Content - Pictures, videos, messages, posts, pages and groups are all a part of Facebook. With the posts, you are allowed to write up to 63,206 characters of whatever you want as long as they abide by Facebook's community guidelines and don't violate any rules. This goes for all content available on Facebook. Any photos, videos or posts deemed unfit for Facebook can and will be taken down and accounts that repeatedly break rules will get terminated. Groups and pages on Facebook can be set up by anyone for anything and often lead to small communities that are interested in similar things together. The messaging system is probably the most proficient aspect of Facebook, especially on mobile. Users have the ability to create group chats, create nicknames, share files, photos and videos with each other and set custom emojis and colours for their chats to personalise their interactions with friends and family. The standalone Messenger app that links with your Facebook account is the app that contains these messaging features and also has support for gifs and has other app integration. For example, users can send gifs from third party apps such as Tumblr, Giffy and many others and apps such as Spotify support song sharing via messenger i.e. you can search for a song through Messenger on Spotify and send your friend a direct link to it.
Target User/Membership - When someone signs up to Facebook, they are told in the Terms and Conditions that users MUST be 13 or over to sign up for Facebook and that doing so under the age is violating this.
"Facebook requires everyone to be at least 13 years old before they can create an account (in some jurisdictions, this age limit may be higher). Creating an account with false information is a violation of our terms. This includes accounts registered on the behalf of someone under 13."
Facebook is aimed towards young people aged mainly towards people between 16 - 25 year of age although it caters to an audience much larger than this and Facebook itself caters to individuals by changing the content that appears on your feed based on what you like."Facebook requires everyone to be at least 13 years old before they can create an account (in some jurisdictions, this age limit may be higher). Creating an account with false information is a violation of our terms. This includes accounts registered on the behalf of someone under 13."
NCS Advert that appeared on my feed today (this is a camp aimed at 16 - 17 year olds)
Many of it's users use it to remain in contact with family and friends around the world and many users are also over the age of 50.
Figures taken from an American poll in 2015
Source of Revenue - Facebook makes money by getting advertisers to pay for spots on their pages to advertise. Every like, share and click on links leading to pages and products generates revenue. Facebook has AI algorithms that understand your patterns, interests, the type of content you like, who you look at the most, posts you enjoy and other information like this to personalise what appears on your timeline to make you stay on it for longer. This means that they can display more ads and sponsored content and generate more money especially because users are more likely to click on ads and content that they find appealing.
Legal/Ethical Issues - Facebook receives a lot of scrutiny quite regularly about their privacy laws and data sharing policies with a lot of people complaining that personal information is being given to advertisers without users' consent. As well as this, information found on private Facebook accounts has led to disciplinary actions in schools and workplaces. This has being an issue many times in the news as people believe that this is unfair as it is an invasion of privacy and depriving them of their freedom of speech as they are being punished for saying things on their own private accounts out of school/work hours. Other issue include cyber bullying. This is both a legal and ethical issue as laws are quite vague about what happens online and often times, cyber bullying goes without being properly addressed as authorities. Earlier in the year and last year, Facebook conducted social experiments on their website without notifying anyone or allowing users to opt out and this caused a lot of issues too as many felt they were being taken advantage of.
Instagram:
Purpose - Instagram is an online mobile photo-sharing, video-sharing and social networking service that enables its users to take picture and videos and share them on a variety of social networking platforms, such as Facebook, Twitter, Tumblr and Flickr.
Content - Instagram permits individuals to upload and share videos or pictures to friends and the public, Instagram additionally allows people to message each other, and share photos and videos you discover on Instagram to friends. You can choose your own profile picture together with photos and videos that people can see, as well as your own customisable bio below your name. You can follow people so that you'll be able to see pictures and videos they post and you'll be able to like their photos and videos. As well as this, there is page that displays a whole load of users' photos and videos which allow you to discover new people on Instagram who post things similar to those you follow/like.
Target user/Membership - Like Facebook, users must be aged 13 or over to have accounts on Instagram. It is aimed at teenagers, young people, both male and female users and those that want to share their photography with the world.
Source of Revenue - A lot of their revenue is from ADs just like Facebook.
Legal/Ethical issues - There have been a lot of issues regarding female nudity and nipples on Instagram. Recently, in the past few months, many protests have originated over the fact that images of women breastfeeding children were taken off of the social media website and that men were allowed to appear shirtless with their nipples exposed and women were not.
Twitter:
Purpose - Twitter, one of the most popular social networking services in the world, is a microblogging platform, which allows registered users to post and send to other registered users, short messages. These short messages are limited to 140 characters, are called Tweets.
"To give everyone the power to create and share ideas and information instantly, without barriers."
Content - Twitter has roughly 310 million active monthly users every month. With your Twitter account, you have full control over your picture, bio, things you do and don't see, people you follow and many other things. You can favourite and retweet other users tweets, post videos, pictures and write your own tweets of up to 130 characters.
Target user/Membership - Users must be 13 or over. Their target audience is mainly teenagers and young people of both genders.
Sources of revenue - Ads. Almost 85% of their revenue is from ads.
Legal/Ethical issues - Tweets posted that contain copyrighted material can become a legal issue especially if they have no right to use it or do not give credit to the original creators.
P2:
Positives of social media:
- Instagram - Photographers can use it as a type of online portfolio and a secondary source of income as they build online followings.
- Facebook - You can become friends with new people and stay in contact with friends and family easily.
- Twitter - It's easy and fast to update people on what you're doing and staying up to date with current events.
- Facebook - Privacy is hard to manage as Facebook isn't very clear with what is private and what isn't.
- Snapchat - Explicit images are easy to send and many underage teenagers end up sending explicit images of themselves on it.
- Tinder - People lying about how old they are or who they are is easy.
P3:
Advertising - the activity or profession of producing advertisements for commercial products or services.
Viral Marketing - a marketing technique whereby information about a company's goods or services is passed electronically from one Internet user to another.
Product/Service reviews - This is when someone gives their views on a product or service with factual content to back up their points and inform consumers.
Advertising - the activity or profession of producing advertisements for commercial products or services.
Viral Marketing - a marketing technique whereby information about a company's goods or services is passed electronically from one Internet user to another.
Product/Service reviews - This is when someone gives their views on a product or service with factual content to back up their points and inform consumers.
Advertising:
Facebook, Twitter and Instagram all feature forms of advertising. The most common form of advertising on these platforms are sponsored posts where companies/individuals pay to have their posts promoted so more people see their content. Instagram differs from Facebook and Twitter in that it only posts video or photo ads whereas Facebook and Twitter allow companies to display banners, images on the side, post their own statuses, videos and images that then get promoted and Facebook often features recommended links to websites and products that you might find appealing based on the content you like and the Facebook pages you visit and follow. Facebook experienced a 50% growth in it's number of advertisers from 2015 to 2016 and there are approximately 4 million active advertisers targeting an audience who is more likely to buy their product using Facebook's targeted advertising system.
Instagram includes 3 types of advertising: Videos, Photos, and carousel ads. Carousel ads are posts that contain several images and tend to have a link to a website or store somewhere.
https://business.instagram.com/advertising
Viral Marketing:
The company behind the movie Ex-Machina, a movie about an AI robot called Ava, used Tinder as a means to promote the movie. They created a profile for Ava and the lady on Tinder echoed the plot, by asking users what made them human, and whether they had been in love; and after a while, would send through a link to an Instagram page which revealed all about this new form of marketing. Once the word spread, the concept and the conversations went viral; which created a lot more publicity around the film than the initial advertising ploy itself.
Facebook, Twitter and Instagram all feature forms of advertising. The most common form of advertising on these platforms are sponsored posts where companies/individuals pay to have their posts promoted so more people see their content. Instagram differs from Facebook and Twitter in that it only posts video or photo ads whereas Facebook and Twitter allow companies to display banners, images on the side, post their own statuses, videos and images that then get promoted and Facebook often features recommended links to websites and products that you might find appealing based on the content you like and the Facebook pages you visit and follow. Facebook experienced a 50% growth in it's number of advertisers from 2015 to 2016 and there are approximately 4 million active advertisers targeting an audience who is more likely to buy their product using Facebook's targeted advertising system.
Instagram includes 3 types of advertising: Videos, Photos, and carousel ads. Carousel ads are posts that contain several images and tend to have a link to a website or store somewhere.
https://business.instagram.com/advertising
Viral Marketing:
Social media platforms like Facebook, Twitter and Instagram are full of examples of viral marketing for example, the Hoverboard. During the craze, social media networks were full of videos, memes, photos and articles talking about these new segway-like devices and due to the power of online sharing, users were generating a lot of attention towards this resulting in a huge demand for the product. Shane Chen, the inventor of the Hoverboard originally named it Hovertrax and had only made a few thousand but due to social media peaking the public's interest in the device, knockoffs began being produced in China by the millions and Chen unfortunately didn't profit from it.
Another product that was heavily advertised with viral marketing techniques was G-Fuel, an energy drink powder. The company would sponsor YouTubers and pay for people with large online followings to include G-Fuel in videos and often supplied them with large batches to enable them to do give aways for their audiences. Targeting younger audiences, the company tended to sponsor gamers and this led to a large influx of gamers purchasing their products and spreading the word online. At one point, earlier in 2015, most big Call of Duty YouTubers were being sponsored by G-Fuel such as one going by the name of NadeShot.
With social media being used by millions of people online every day, companies and reviewers are able to link consumers to videos and articles relating to the products these people might potentially be interested in and better inform them on the things they're purchasing. Platforms such as Facebook and Instagram usually have pages made by reviewers who talk about their products either on said platform or link to other websites where users can see what they thought about it. Reviewers get paid by companies and often the products they review are given to them for free to review either permanently or for just the review.
One scenario I can think of where this is particularly effective is when it comes to technology. I'm an avid PC gamer and often times read and watch reviews and about new games and hardware coming out to keep myself informed and a lot of the time I see things appear on my Facebook feed from reviewers I follow talking about these new graphics cards etc which happen to be extremely informative since they tend to be non-biased.
As well as being informed by companies and reviewers, consumers can interact with other people and look at comments and posts related to these reviews and discuss aspects of the products with people who've had experience with them either on social media websites such as Facebook or Instagram in the comments or on forums, blogs or even YouTube videos in the comments. This could be seen as particularly beneficial to consumers because they get a less biased view of a product they're thinking of getting and get a more informed opinion from someone like them who has sued the product.
P4:
Task 4
Three ideas:
1. Connected
Purpose: A social media network to allow people to stay connected and share content
Format/Style: Connected would come in the form of a website and an app with a sleek, modern design geared towards teens and young adults with an intuitive interface to allow easy use.
Target User/Membership: Connected will be aimed at teenagers and young adults between the ages of 13 - 25 however, this is not to say there is an upper age limit. I wanted the network to be inclusive as possible but this is the intended target audience. There will be no membership fees as revenue will be generated through adverts on the platform and in videos posted on there (if someone has paid for said adverts to be put on videos etc.)
The point of this social media network is to improve upon aspects of other social media networks. This would be a social network similar to Facebook with a system of sharing content more like Tumblr. I feel that this would be something teenagers and young adults would be most interested in because the Tumblr community often feels like the messaging system in Tumblr is awful and a combination of the socialising capabilities of Facebook mixed with the content sharing of Tumblr would be appealing to these people. As well as this, the design of the social network would be clean, clear and design to attract teenagers and young people.
1. Connected
Purpose: A social media network to allow people to stay connected and share content
Format/Style: Connected would come in the form of a website and an app with a sleek, modern design geared towards teens and young adults with an intuitive interface to allow easy use.
Target User/Membership: Connected will be aimed at teenagers and young adults between the ages of 13 - 25 however, this is not to say there is an upper age limit. I wanted the network to be inclusive as possible but this is the intended target audience. There will be no membership fees as revenue will be generated through adverts on the platform and in videos posted on there (if someone has paid for said adverts to be put on videos etc.)
2. Peek
Picture sharing app where people post "peeks" (pictures) of things anonymously around the world. Being nearby peeks allows you to view them without clicking and users can message each other. I think this would appeal most to teenagers and people interested in meeting others because it's forcing people to share things they like and enabling others to see the things and interact with users if they wish.
Purpose: To help users meet new people
Format/Style: Peeks will be a mobile phone app with a modern/metro look. (to be decided)
Target User/Membership: Peeks will have no membership fees and will generate revenue through ads in-app and in-app purchases such as a one-time premium to disable ads. This app will be aimed towards teenagers and young adults between 16 and 25. Users will need to be a minimum of 16 years old to use this app. Any accounts found to be of users below 16 will be immediately terminated.
3. Pixel
A social media network dedicated to photography. Users can reblog, post and follow content, users and groups on the platform with the platform having a more extensive photo editing suite than current social media apps. This would be geared towards teenagers and young adults as I think this would be most popular with these age groups as seen with sites like Tumblr and Instagram who have a vast number of users being teens and young adults.
Purpose: To share content and allow users to stay connected as well as sharing photos
Format/Style: Pixel will be both an app and website and will have a range of different styles to choose from for blogs as this is meant to be creative.
Target User/Membership: No membership fees, no in-app purchases. All revenue will come from ads.
Purpose
Pixel is an image sharing social media network with built-in blogging features similar to that of Tumblr with the feel of Instagram.
Content
Pixel will be comprised mainly of images and user generated content such as blog posts, text posts, images, videos and a feed (like what you see when you go on Instagram). This feed will consist of photos posted by people you follow, friends you've made, likes and things that the app determines might be interesting to you based on the content you look at regularly. These suggested posts will be tagged as such so that the user is made aware. Users will be able to like, share, comment and reblog the things they see and anything they've reblogged/posted will appear on their blog page (the thing people see when they go to look for people). Users will be able to tag other users in images and use hashtags to label the images as well as create albums.
Target User/Membership
The target audience I'm looking at for this platform is male and female and comprised mainly of people aged from mid-teens to early adult (15-25). I believe that this network is really quite broad in who it'll appeal to although I also think that it might appear more striking to those that don't like mainstream things and consider themselves more artsy.
Production Plan and Launch Date
I believe that for this network to be fully operational with a sleek and functional app, it will take at least a year in development and a further 6 months before it's released to the public. During the first year, we will be acquiring servers that we think will be more than capable of handling the initial surge of people and we'll be programming everything from the ground up. This includes the UI and connecting it to other social media platforms as well as making sure everything is secure as we don't want potential users to have the risk of private information being stolen. During the first year, we will also be advertising this new network aggressively in order to promote it and build hype because I believe a good start to a new project is always the best thing. You can't have a sturdy house without a good foundation and in this case, a large fan base would be our foundation. Launch will be March 1st, 2018.
Possible Revenue Streams
Ad revenue will be the main source of income as well as sponsored posts and partnerships with other companies who would like our platform to show we support them via posts or content on my platform. As well as this, any items that we decide to sell as merchandise at any point will contribute to Pixel's revenue. I think in the first few years after launching, Pixel will have an annual revenue of $2 - 3 billion as well as increased budget of $50 million a year as I believe it'll be a good competitor with Facebook and Instagram however it won't be making as much as either until later on.
Initial Budget Breakdown:
£50 a year - Domain
£300,000 - Servers
£200,000 - Security
£300,000 - Staff0
£200,00 - Office Space
Pixel Website Final Design
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