Foster The People
| 1. Editing / post-production | Heavy colour grading A lot of artistic shots Fast cuts Retro Film grains |
| 2. Mise-en-scene | Band members Instruments People |
| 3. Content / performance | A lot of shots of the band members hanging out and making music together Mostly consisted of footage from performances both of the song or other things |
| 4. Camera shot/angles types | Mid shots Long shots Pull focuses Close ups Tended to be centred |
| 5. Narrative | The narrative of the video follows the band members making music, travelling, hanging out and performing. |
| 6. Conform / subvert / amplify (tone of lyrics & music) | Amplifies the song because it matches the tone of the song. The art styles really works well for the song |
| 1. Editing / post-production | Fast jump cuts Slight green tint |
| 2. Mise-en-scene | Alleyway Litter People Band members Instruments Props |
| 3. Content / performance | The band is performing in an alleyway with a track that they move forward on with the camera |
| 4. Camera shot/angles types | Dolly camera moving with the band centred |
| 5. Narrative | The band is performing the song in an alleyway |
| 6. Conform / subvert / amplify (tone of lyrics & music) | It amplifies the song as the style really suits the music and the lip-syncing is great. The style the video has really highlights the upbeat tempo of the song |
| 1. Editing / post-production | Colour grading Slow cuts |
| 2. Mise-en-scene | People Cars Empty streets Band members Instruments Scenery |
| 3. Content / performance | It has a couple where the man cheats on his wife after having married her and she’s heavily religious so is heartbroken by the fact her “perfect man” did that. There are also a lot of shots of the band performing the song |
| 4. Camera shot/angles types | Centred shots Long, mid, close |
| 5. Narrative | The story of the music video follows a young religious woman who gets married to a man she thinks is perfect. He then cheats on her and she walks in on the man and woman having sex and is heartbroken |
| 6. Conform / subvert / amplify (tone of lyrics & music) | It really amplifies the songs lyrics as the video is directly portraying the what the lyrics are trying to convey |
Researching a range of audio-visual promos
3 Things I learned from making the practice video:
- Use more diverse shots to break up long sequences
- Try to include more things happening to make it more interesting
- Avoid long shots of the same thing
Similarities:
- Both pop songs
- Both have some aspect related to romance
- Both artistic with the style of their videos
- Don't Let Me Down had a more obscure video that seemed more artsy
- Shut Up and Dance had a more lighthearted tone as it was to do with a party/club and meeting a girl.
- SUaD had a more 80s/70s vibe with the colours and styles whereas DLMD has a more modern style
- The cinematography in DLMD's video was more dramatic and artsy in contrast to SUaD as the latter was more heavily reliant on the editing for its style although there seemed to be a lot of editing when it came to the visual effects in DLMD's video
1) In DLMD's video, a group of women are the main focus and they're dancing which indicates it's in the performance genre. As well as this, it may be considered indie as the video is rather peculiar with the group of women seemingly performing magic and bouncing the car around by dancing.
In contrast, Ed Sheeran's music video for 'Thinking Out Loud' is only in the performance genre as it focuses heavily on a dance performance between Ed and a woman. As well as this, the location, setting and costumes heavily suggest that it sits well within this genre.
2) This video doesn't really have any notions of looking. There's a lot of eye contact with the camera but other than that, I noticed nothing.
An example where looking is the primary focus of the video is 'Wrecking Ball' by Miley Cyrus. In the video she is wearing little/no clothes and is performing rather provocative actions.
3) I think that it's vaguely illustrative. We see two men driving down a road in a car as if leaving somewhere and they're stopped by the group of women with the main woman singing as if to explain that she needs the guy.
I say it is vaguely illustrative because the majority of the video is just lip syncing and dancing with no real narrative drive (in my opinion).
A music video that is very illustrative of the lyrics is 'Payphone' by Maroon 5. The singer is standing in a payphone while singing about being in a payphone.
4) Daya, the singer for this song, is seen looking directly into the camera several times with many of the shots being close ups. As Daya is a new and upcoming artist, it's understandable that she's being put onscreen more so people will start to recognise her. Several of her songs also consist of her having close up shots of her singing and looking into the camera.
From Sit Still, Look Pretty
Adele's 'Hello' features a lot of looking into the camera and close ups of her face as she sings.
5) This video contains no intertextual references to films, books or tv programmes.
'Heathens' By 21 Pilots however contains a substantial amount of references to Suicide Squad as the track was made for it. The music video contains clips from the movie and was filmed on a prison set.
Music Video Roles:
Director - Dan
Producer - Jorge
Camera - Jorge
Sound - Luke
Lighting - Dan
Actors - Luke, Dan, Extra (shopkeeper from the actual store)
Props - Everyone (Luke in charge)
Location + Set - Everyone
Chosen Song:
Take That - If You Want It
Ideas:
- Someone steals a candy bar and the music video is them being chased and taunting their chaser
- Inspirational video of someone competing in something trying to achieve the best results
- A guy in a suit showing how cool he is and being a jerk with a fake machine gun
a) Treatment
b) Script
c) Storyboard
d) Production Schedule
Shot List
e) Recces
f) Risk Assessment
g) Legal/Ethical
Release Form
h) relevant certification and/or scheduling
We plan to upload our music video to YouTube because all of Take That's songs are already there and YouTube is a very good site for viewing songs and for making songs more well-known. By putting it on YouTube, we hope it will get as many views as all the other Take That songs. The music video will also be played on a variety of music stations on the radio, like Heart, Kiss and Radio 4 and hope that it gets played on music channels on the TV on stations like: Music Choice, FM, MTV, and 4Music. The music video would be suitable for all ages, this is because there's no swearing or anything bad going in on the video and this will enable it to be aired throughout the day.
Permission to film on location from manager
P3
Setting up appropriate equipment:
Before filming the shots we did several practise shots and pictures both at College and on to make sure all the equipment was working and not broken and that the tripod was setup securely and making sure that the picture wasn't too bright, crooked or out of focus. We also took spare batteries and memory cards in-case of an emergency. Below are some pictures of us with the equipment, and recce shots:
When it came to setting up, we first put the memory card and battery in the camera, then attached the bit that clips into the tripod onto the camera and mounted the camera.
Did you follow the script/storyboard?
Yes and no. I followed the storyboard/script for most of the main story, however I changed some shots around and added ones that weren't in the original storyboard and script. I changed them because I thought they looked better and fit in the video better. Also, with the lip syncing, none of it followed the storyboard/script since it was hard to include while trying to follow the narrative so we decided to use some to separate shots with Dan lip syncing the whole song so that when it came to edit, it was easy to fit the lip syncing anywhere in the music video. The narrative mostly follows the storyboard/script except for the ending where we decided last minute that we wanted a happy ending and therefore completely deviated from the script and did our own new ending.
Did you follow safe working practises?
Yes. We alway made sure to scout locations prior to shooting, had someone looking out for dangers presented to use by the public while shooting and made sure that we weren't causing any distress to the public. On one occasion while filming in a park we were spoken to by a parent because she was concerned about us filming children and we spoke to her and made sure she understood what we were doing, that we wouldn't film the children and that it was for a school project and that resolved the issue. We also checked with all the other parents that were present on that day to make sure they were okay with us filming.
As well as these things, we made sure to look after the equipment with care. On days where there were light showers we made sure that we had a way of covering the equipment to prevent water damage.
When editing the music video, we followed the same safe working practices as in previous projects.
How we followed production processes?
Pre-Production Week:
We started by looking and viewing different songs so we got an idea of how to film and how other music videos are made and why they look good. We then all had to look for a song that doesn’t already have an official music video and came to a conclusion as a group to do Take That - If You Want It. We chose this song because it fitted the genre we were looking for and it gave us a few ideas of what to film for the song. After we picked the song, we had to think of three ideas and select the final one that appealed to us the most and was the most practical. We then tried and attempted to contact Take That through their YouTube page were unsuccessful as their channel was last active nearly a year ago. We then searched for other places to contact them on however, once again we were unsuccessful. Below is the message we sent:
We stuck and followed the times we had booked for filming and made sure to use all the time wisely so we didn’t have to keep re-shooting or going back to the same place over and over again in order to follow what we'd planned. If someone didn’t turn up or someone had to go, we would filmed individual shots that only had one person in since there would still be two of us. If two people were unavailable for a certain day, we rescheduled the shoot.
When we finished filming everything we needed, I used Adobe Premiere Pro CC to edit the music video. I put all the shots in order and switched some shots around since they looked better that way in my opinion. Removing shots was also necessary since they weren't needed and didn't fit. Whilst editing we also realised that our clips wouldn’t fit the whole song so we planned and made three more scenes; one was a flashback on the thief being homeless and another scene where the thief feels guilty for having stolen the chocolate. The final scene change we made was at the end when the main character decided to share the chocolate bar after he had stole it back. We also did re-shoots of certain shots that didn’t look good or went bad and filmed lip syncing scenes in our spare time. I then colour graded, and applied some visual effects to make the music video look more appealing and then exported it using the YouTube 1080p preset in Premiere.
The genre of the music video we have chosen to do is Pop. Take That tend to do Pop songs and the happy tone of the song and how it sounds seems to suggest it's a Pop song.
P4
A) EDL
B) Log Rushes
C) Editing Skills
D) Review Footage
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